We've been working hard to bring you the best site online for SUP and Surf gear, as well as beautiful and striking surf and tropical home decor and our famous Surfer Baby line of infant and kids clothing, play gear, and gifts as well as other high quality surf and beach themed goods for the whole family. We hope you enjoy the new site and all of the features we've added, as well as create or migrate your account here. Please shoot us an email or give us a call at the number above if you have any questions! Mahalo!





We love paddling with our dogs! From our famous Pup Deck traction pad for dogs to floatation devices and water toys, take a look at our paddling with your dog section!






The The Pup Deck - Deck Pad for Dogs - Paw Prints (Teal) The The Pup Deck - Deck Pad for Dogs - Paw Prints (Teal)

The The Pup Deck - Deck Pad for Dogs - Paw Prints (Teal)

List Price: $45.00
Our Price: $39.95
You Save: $5.05
The Mule SUP Stand Up Paddle Surfboard Trailer / Carrier The Mule SUP Stand Up Paddle Surfboard Trailer / Carrier

The Mule SUP Stand Up Paddle Surfboard Trailer / Carrier

Our Price: $129.00
Surfin' USA Aluminum Metal Poster Sign 12x18

12x18 Aluminum sign that says Surfin' USA. Predrilled holes for easy hanging.

List Price: $21.50
Our Price: $18.50
You Save: $3.00
K-9 Float Coat Performance Life Jacket for Dogs K-9 Float Coat Performance Life Jacket for Dogs

K-9 Float Coat Performance Life Jacket for Dogs

Our Price: $79.95
The Big Board SUP Schlepper Stand Up Paddle Surfboard Carrier Shoulder Sling The Big Board SUP Schlepper Stand Up Paddle Board Carrier Shoulder Sling

The Original and still the best SUP carrying strap on the market.

Base Price $24.50
Surfer Baby Cotton Terry Floppy Sun Hat with Hawaiian Trim Surfer Baby Cotton Terry Floppy Sun Hat - White w/ Hawaiian Trim

Great for the beach, park, sandbox, stroller, walks, or playing out in the yard!

List Price: $19.00
Our Price: $15.95
You Save: $3.05
GoBag Mako Dry Bag Self-Sealing Magnetic Waterproof iPhone 6 Case GoBag Mako Dry Bag Self-Sealing Magnetic Waterproof iPhone 6 Case

Great for iphones! Measures 7.5 x 6 (19.05 cm x 15.24 cm).

List Price: $48.00
Our Price: $42.95
You Save: $5.05
Tuffo Water Resistant Indoor/Outdoor Blanket Tuffo Water Resistant Indoor/Outdoor Blanket

The Tuffo Surf blanket is lightweight, padded, stylish,  and water-resistant and can be used both indoors and outdoors.

Our Price: $38.50