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Focus SUP Hawaii was founded in 2008 to design a diverse range of stand up paddleboards that stand out, are technically superior, and performance motivated. The purpose of Focus SUP Hawaii is to bring the best and most diverse variety of standup paddleboards to the marketplace. Paddle on the same boards used and inspired by Mo Freitas, and Pat Rawson!
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8'9" TORPEDO Surf Stand Up Paddle Board Focus SUP Hawaii 8'9" TORPEDO Surf Stand Up Paddle Board Focus SUP Hawaii

A performance Surf SUP by Focus SUP

Our Low Price: $1,665.00
10'6" TORPEDO Surf Stand Up Paddle Board Focus SUP Hawaii 10'6" TORPEDO Surf Stand Up Paddle Board Focus SUP Hawaii

A performance Surf SUP by Focus SUP

Our Low Price: $1,530.00
9'6" TORPEDO Surf Stand Up Paddle Board Focus SUP Hawaii 9'6" TORPEDO Surf Stand Up Paddle Board Focus SUP Hawaii

A performance Surf SUP by Focus SUP

ACT: $1,375.00
9'0" CLASSIC Surf Stand Up Paddle Board Focus SUP Hawaii 9'0" CLASSIC Surf Stand Up Paddle Board Focus SUP Hawaii

Designed to perform and glide with classic longboard style.

Our Low Price: $1,690.00
9'6" CLASSIC Surf Stand Up Paddle Board Focus SUP Hawaii 9'6" CLASSIC Surf Stand Up Paddle Board Focus SUP Hawaii

Designed to perform and glide with classic longboard style.

Our Low Price: $1,770.00
10'0" CLASSIC Surf Stand Up Paddle Board Focus SUP Hawaii 10'0" CLASSIC Surf Stand Up Paddle Board Focus SUP Hawaii

Designed to perform and glide with classic longboard style.

Our Low Price: $1,845.00
9'0" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii 9'0" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii

Delivers the all around performance you need.

Our Low Price: $1,090.00
9'6" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii 9'6" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii

Delivers the all around performance you need.

Our Low Price: $1,090.00
10'0" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii 10'0" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii

Delivers the all around performance you need.

Our Low Price: $1,090.00
10'6" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii 10'6" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii

Delivers the all around performance you need.

Our Low Price: $1,795.00
11'6" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii 11'6" SMOOTHIE All Around Performance Stand Up Paddle Board Focus SUP Hawaii

Delivers the all around performance you need.

Our Low Price: $1,880.00
11'2" LADY SUP for Women Stand Up Paddle Board Focus SUP Hawaii 11'2" LADY SUP for Women Stand Up Paddle Board Focus SUP Hawaii

For women paddlers who want to paddle with ease.

Our Low Price: $1,530.00
12' TUNDRA TOURING All Around Stand Up Paddle Board Focus SUP Hawaii 12' TUNDRA TOURING All Around Stand Up Paddle Board Focus SUP Hawaii

The next generation all-around SUP.

Our Low Price: $1,530.00
12'6" MARLIN TOURING Expedition Stand Up Paddle Board Focus SUP Hawaii 12'6" MARLIN TOURING Expedition Stand Up Paddle Board Focus SUP Hawaii

A great expedition board designed for open ocean and windy days on the lake.

Our Low Price: $1,655.00
14' MARLIN TOURING Expedition Stand Up Paddle Board Focus SUP Hawaii 14' MARLIN TOURING Expedition Stand Up Paddle Board Focus SUP Hawaii

A great expedition board designed for open ocean and windy days on the lake.

Our Low Price: $2,355.00
11'0" CALI KIDS Raceboard Stand Up Paddle Board Focus SUP Hawaii 11'0" CALI KIDS Raceboard Stand Up Paddle Board Focus SUP Hawaii

A proven record in both flat water and open water races.

Our Low Price: $1,375.00
12'6" CALI TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii 12'6" CALI TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii

A proven record in both flat water and open water races.

Our Low Price: $1,530.00
12'6" CALI Raceboard Stand Up Paddle Board Focus SUP Hawaii 12'6" CALI Raceboard Stand Up Paddle Board Focus SUP Hawaii

A proven record in both flat water and open water races.

Our Low Price: $1,530.00
14' CALI TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii 14' CALI TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii

A proven record in both flat water and open water races.

Our Low Price: $1,715.00
14' CALI Raceboard Stand Up Paddle Board Focus SUP Hawaii 14' CALI Raceboard Stand Up Paddle Board Focus SUP Hawaii

A proven record in both flat water and open water races.

Our Low Price: $1,715.00
12'6" BLUEFIN TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii 12'6" BLUEFIN TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii

The perfect choice for windy and choppy days.

Our Low Price: $2,195.00
14'0" BLUEFIN TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii 14'0" BLUEFIN TURBO Raceboard Stand Up Paddle Board Focus SUP Hawaii

The perfect choice for windy and choppy days.

Our Low Price: $2,415.00
14'0" BLUEFIN Raceboard Stand Up Paddle Board Focus SUP Hawaii 14'0" BLUEFIN Raceboard Stand Up Paddle Board Focus SUP Hawaii

The perfect choice for windy and choppy days.

Our Low Price: $2,415.00
11'6" SOFT SUP Stand Up Paddle Board Focus SUP Hawaii 11'6" SOFT SUP Stand Up Paddle Board Focus SUP Hawaii

Features modern shape and real paddling and surf abilities.

Our Low Price: $1,065.00
ON SALE! $875.00
10'6'' R TYPE Utility Stand Up Paddle Board Focus SUP Hawaii 10'6'' R TYPE Stand Up Paddle Board Focus SUP Hawaii

The toughest board around!

Our Low Price: $1,065.00
11'6'' R TYPE Utility Stand Up Paddle Board Focus SUP Hawaii 11'6'' R TYPE Stand Up Paddle Board Focus SUP Hawaii

The toughest board around!

Our Low Price: $1,150.00
7'10" Rawson Stand Up Paddle Board Focus SUP Hawaii 7'10" Rawson Stand Up Paddle Board Focus SUP Hawaii

Allows you to achieve high performance surfing.

Our Low Price: $1,915.00
8'4" Rawson Stand Up Paddle Board Focus SUP Hawaii 8'4" Rawson Stand Up Paddle Board Focus SUP Hawaii

Allows you to achieve high performance surfing.

Our Low Price: $1,965.00
8'8" IMPALA SS Rawson Stand Up Paddle Board Focus SUP Hawaii 8'8" IMPALA SS Rawson Stand Up Paddle Board Focus SUP Hawaii

Allows you to achieve high performance surfing.

Our Low Price: $2,045.00
7'4" PRO MO RAWSON SUP FOCUS SUP HAWAII 7'4" PRO MO Rawson Stand Up Paddle Board Focus SUP Hawaii

Allows you to achieve high performance surfing.

Our Low Price: $1,695.00
   
 
With the tagline “Your Life Your SUP,” whatever paddling activity you desire, Focus SUP Hawaii has the board for you.