New! The next generation in boards for kids!
You've never seen this before! Part body board, part skim board, all fun! These new boards feature handgrips and knee pads for comfort and control riding the shore. They can even be used as a body board in the waves. Younger kids can balance easily and older kids can use the heightened control for fast maneuvering and fun tricks! The potential is limitless!

Stand Up Paddleboard and Surfboard Carriers
A large collection of famous brand surfboard and SUP carriers. We've got bike racks, slings and trailers sure to fit all boards and budgets!

Surfboard and Surf Art Beach Towels
The original patented surfboard towels with cool designs from classic woody to colorful florals by Board Towelz.

Beach Blankets, Shelters and Beach Chairs
Blankets made especially for the beach, quick to dry and large enough for multiple sunbathers. Padded, and water resistant blankets and Beach Shelters.

Metal Surf & Sport Signs
Durable and fun metal surf street signs ready to hang. We now have Skate, Snowboard,  Animals, Fishing, Golfing, Off-roading signs and much, much more!

License Plate Frames
Our hand painted chrome license plate holders inspired by surfing, Hawaii, and the beach have been featured on MTV's Pimp My Ride.

Surf Home Decor
Stylish, quality home decor accents, furniture and fixtures, all in cool surfboard shapes, or with island and Hawaiian motifs! Our collection is always growing.

Surf Jewelry
Made right here in San Diego, California. Mens and Womens rings, pendants, belt buckles, and toe rings all with surf and wave motifs in sterling silver.

Surfboard & Tropical Rugs
Surfboard-shaped throw rugs, runners, Tropical and Hawaiian themed area rugs and surf bath mats are all sure to add the perfect surf and tropical flare to your beach decor.

Surf, Beach & Tropical Art
Avid surfers, travellers and locals alike will enjoy this collection of surf, tropical, Aloha, Hawaiian, and beach life art and decor. Huge selection, check back for new arrivals!

Gift Certificates
Birthdays, holidays, any celebration calls for a Better Surf / Surfer Baby Gift Certificate. Good for purchases site-wide and sure to please any recipient!